haku: @journal_id 1700 / yhteensä: 60
viite: 2 / 60
| Tekijä: | Solomons, M. |
| Otsikko: | Stand by your brand |
| Lehti: | Connectis
2001 : OCT, 15, p. 29-31 |
| Asiasana: | BRANDS INFORMATION TECHNOLOGY INTERNET |
| Kieli: | eng |
| Tiivistelmä: | The subjects of the paper are brands, web-sites and internet. The author of the article states that no matter how carefully the one is managing his website, there are myriad elements on the internet that may adversely affect his or her brand value. And on the web, bad news travels very fast. The paper says that the one can shout for attention, but he or she won't know who's listening and the one may inadvertently identify you to silent predators that lurk unseen. Putting your company brand online is a dangerous business. The author also states that a lot of sites have been full of irrelevance - the idea that everything's got to have a game on it is silly. The owner of a site has to know his or her audience. |
SCIMA