haku: @indexterm corporate philanthropy / yhteensä: 60
viite: 23 / 60
| Tekijä: | McAlister, D. T. Ferrell, L. |
| Otsikko: | The role of strategic philanthropy in marketing strategy |
| Lehti: | European Journal of Marketing
2002 : VOL. 36:5-6, p. 689-705 |
| Asiasana: | CORPORATE PHILANTHROPY CORPORATE STRATEGY MARKETING STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | This article outlines the concept of strategic philanthrophy, assesses its development and evolution, gives examples of the stakeholder focus, discusses marketing issues and addresses elements to consider in implementation. |
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