haku: @indexterm PURCHASING / yhteensä: 606
viite: 16 / 606
| Tekijä: | Sun, B. Morwitz, V. G. |
| Otsikko: | Stated intentions and purchase behavior: a unified model |
| Lehti: | International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 356-366 |
| Asiasana: | models consumer behaviour purchasing |
| Kieli: | eng |
| Tiivistelmä: | Intentions data commonly contain systematic biases: intentions change over time and not accurately predict consumers' purchase behavior. This paper proposes a unified model that considers various sources of discrepancies between intentions and purchasing. The model forecasts purchasing probability at the individual-level by linking explanatory variables and intentions to actual purchasing. |
SCIMA