haku: @indexterm marketing management / yhteensä: 608
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| Tekijä: | Hughes, T. Tapp, A. Hughes, R. |
| Otsikko: | Achieving effective academic/practitioner knowledge exchange in marketing |
| Lehti: | Journal of Marketing Management
2008 : VOL. 24:1-2, p. 221-240 |
| Asiasana: | marketing management management science research |
| Vapaa asiasana: | teaching knowledge exchange |
| Kieli: | eng |
| Tiivistelmä: | This paper reports on an exploratory research with interviews of academics and practitioners. A number of different routes to knowledge exchange (hereafter as: knw-exg.) are discussed and identified. In general, there are 4 broad factors, that is, individual, institutional, content and relationship, identified as being of prime importance in creating mutual value in knw-exg. A set of implications are drawn out to support academics, practitioners and policy makers in improving knw-exg. in the area of marketing. |
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