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| Tekijä: | Özturan, M. Roney, S.A. |
| Otsikko: | Internet use among travel agencies in Turkey: an exploratory study |
| Lehti: | Tourism Management
2004 : APR, VOL. 25:2, p. 259-266 |
| Asiasana: | Internet Travel agents Tourist industry Marketing Turkey |
| Kieli: | eng |
| Tiivistelmä: | This article examines the internet use among Turkish travel agencies. The results of an exploratory study show that the use of internet has increased but it is often used ineffectively and the traditional marketing communication channels such as printed media and telephone play still the major role. It is found that the web sites of Turkish travel agencies do not have the interactive features for successful internet marketing. |
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