haku: @indexterm Travel agents / yhteensä: 61
viite: 13 / 61
Tekijä: | Park, Y. A. Gretzel, U. Sirakaya-Turk, E. |
Otsikko: | Measuring web site quality for online travel agencies |
Lehti: | Journal of Travel & Tourism Marketing
2007 : VOL. 23:1, p. 15-30 |
Asiasana: | internet service quality travel agents tourist industry |
Kieli: | eng |
Tiivistelmä: | This article explores the influence of perceived web site quality on willingness to use online travel agencies by identifying and empirically testing the effect of six core dimensions. Based on a survey of 311 Americans the Ease of Use was found to be the most significant dimension affecting willingness to use, followed by Information/Content, Responsiveness, Fulfillment, and Security/Privacy. Visual appeal was not found to have an influence on willingness to use. |
SCIMA