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| Tekijä: | Gallacher, J. |
| Otsikko: | Playing your cards right. |
| Lehti: | Airline Business
1999 : AUG, VOL. 15:8, p. 46-50 |
| Asiasana: | Airlines Alliances Joint business ventures Marketing |
| Kieli: | eng |
| Tiivistelmä: | The author writes in his report concerning airline marketing: " Frequent flier co-operation is reaching new levels of sophistication within the global alliances, threatening to leave others put in the cold." |
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