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| Tekijä: | Lawton, T. C. |
| Otsikko: | The limits of price leadership: needs-based positioning strategy and the long-term competitiveness of Europe's low fare airlines |
| Lehti: | Long Range Planning
1999 : DEC, VOL. 32:6, p. 573-586 |
| Asiasana: | Airlines Companies Strategy Pricing Competitive advantage Europe |
| Kieli: | eng |
| Tiivistelmä: | This article argues that a strategy of low operating costs and cheap prices is not sufficient to establish long term competitive advantage for a growing company. Companies also need to leverage their distinctive corporate capabilities and unique experiences. |
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