haku: @indexterm airlines / yhteensä: 619
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| Tekijä: | Weber, K. |
| Otsikko: | Consumer perceptions and behavior: neglected dimensions in research on strategic airline alliances |
| Lehti: | Journal of Travel & Tourism Marketing
2002 : VOL. 13:4, p. 27-45 |
| Asiasana: | Travel Consumer behaviour Airlines Strategic management Alliances |
| Kieli: | eng |
| Tiivistelmä: | The author highlights the importance of consumer perceptions in strategic airline alliance settings. The paper focuses on the airline industry to illustrate how positive results eventuating for partners in a strategic alliance may cover slow shifts in consumer attitudes, and behaviour. |
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