haku: @indexterm RATE OF RETURN / yhteensä: 621
viite: 48 / 621
Tekijä: | Karakaaya, F. |
Otsikko: | Market exit and barriers to exit: theory and practice |
Lehti: | Psychology & Marketing
2000 : AUG, VOL. 17:8, p. 651-668 |
Asiasana: | Product elimination Rate of return Cognitive processes |
Kieli: | eng |
Tiivistelmä: | The article attempts to analyze the aplications of market exit and barriers to exit theories, and consequences of exit with recent examples taaken from newspapers and popular business magazines. |
SCIMA