haku: @indexterm FOOD INDUSTRY / yhteensä: 621
viite: 41 / 621
Tekijä: | Karstens, B. Belz, F. M. |
Otsikko: | Information asymmetries, labels and trust in the German food market: a critical analysis based on the economics of information |
Lehti: | International Journal of Advertising
2006 : VOL. 25:2, p. 189-211 |
Asiasana: | advertising food industry information economics Germany |
Kieli: | eng |
Tiivistelmä: | In this study the transformation of credence qualities into quasi-search qualities by using signalling instruments and by taking the example of selected companies in the German food market is discussed. Findings show that the transformation process is a complex phenomenon and many factors have an effect on it. |
SCIMA