haku: @indexterm food industry / yhteensä: 621
viite: 20 / 621
| Tekijä: | D'Sousa, C. (et al.) |
| Otsikko: | Investing in consumer confidence through genetically modified labelling: An evaluation of compliance options and their marketing challenges for Australian firms |
| Lehti: | Journal of Marketing Management
2008 : JUL, VOL. 24:5-6, p. 621-635 |
| Asiasana: | marketing consumer behaviour food industry bio-technology Australia European Union |
| Kieli: | eng |
| Tiivistelmä: | This article aims at clarifying the extent to which the labelling impositions on genetically modified foods (GMFs) would impact on the overall viability of the GMF industry especially from an international and firm perspective. Based on a literature synthesis from Australasia, Canada, Europe and USA, it is proposed that the success of the GMF imperative is contingent on two levels of compliance: 1. At the global level with a need for greater international consensus as to uniformity of standards of regulation, 2. At the firm level, whilst production costs in developing appropriate labelling disclosures can be expected to rise on account of higher standards of compliance etc. |
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