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| Tekijä: | Berthon, P. |
| Otsikko: | Marketing communication and the world wide web |
| Lehti: | Business Horizons
1996 : SEP-OCT, VOL. 39:5, p. 24-32 |
| Asiasana: | MARKETING COMMUNICATION EFFICIENCY |
| Kieli: | eng |
| Tiivistelmä: | Here is what managers need to know about conversion and efficiency when using the Web as a marketing medium. What are those odd footnotes to magazine advertisements that begin "http://www"? Are you missing something in the latest televised beer commercial because you don't understand the http://www preceding the brewer's name just at the end of the ad? Many managers today would probably recognize this as the most common beginning of a World Wide Web address, or URL -- a "uniform resource locator". |
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