haku: @indexterm confectionery industry / yhteensä: 63
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Tekijä:Kitt, J.
Sträter, P.
Otsikko:The impact of advertising in the U.S. sweet confection market
Lehti:Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 22-29
Asiasana:new products
advertising
publicity
brand names
confectionery industry
regression analysis
USA
Vapaa asiasana:sweet confections
Kieli:eng
Tiivistelmä:The article looks at the relationship between the adverting and sales of unhealthy or junk food paying particular attention to sweet confections. The structure of the U.S. market and the sales of 200 brands were analyzed in the period 1996 to 2000. The paper documents that the sales of sugar-free products was growing faster than sugar confections. The launches of new products are one reason behind this development.
SCIMA tietueen numero: 268195
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