haku: @indexterm confectionery industry / yhteensä: 63
viite: 60 / 63
| Tekijä: | Colman, S. Brown, G. |
| Otsikko: | Advertising tracking studies and sales effects. !Cadbury Ltd. |
| Lehti: | Journal of the Market Research Society
1983 : APR, VOL. 25:2, p. 165-183 |
| Asiasana: | TELEVISION ADVERTISING ADVERTISING RESEARCH CONFECTIONERY INDUSTRY MARKETING MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA