haku: @indexterm confectionery industry / yhteensä: 63
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Tekijä: | Watkins, T. |
Otsikko: | The practice of product testing in the new product development process : the role of model-based approaches. |
Lehti: | European Journal of Marketing
1984 : VOL. 18:6/7, p. 14-29 |
Asiasana: | NEW PRODUCTS PRODUCT DEVELOPMENT PRODUCT TESTING MODELS CONFECTIONERY INDUSTRY |
Kieli: | eng |
Tiivistelmä: |
SCIMA