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Tekijä: | Su, Shounan |
Otsikko: | Creating international standard brands for China's national industry (original in Chinese) |
Lehti: | China Textile (c)
1995 : 11, p.18-19 |
Asiasana: | COMPANIES BRANDS TEXTILE INDUSTRY COMPANY RANKING PRODUCTS CHINA |
Kieli: | chi |
Tiivistelmä: | Shanghai San Qiang Group Co. Ltd. is famous for producing "San Qiang" brand underwear has the biggest scale, the most items and the best profit among all the national big enterprises in knitting industry. "San Qiang" has twice been honored as the "famous trademark" by the administration for industry and commerce , and has ranked the first place among the 20 best selling brands in Shanghai's textile system. Since 1991, this cooperation has successively merged 6 losing enterprises. Its capital in operation has thus been increased from less than 0.1 billion yuan to almost 0.5 billion yuan, with a total assets more than 1.22 billion yuan. "San Qiang" products' production capabilities and development potentialities are greatly upgraded. |
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