haku: @indexterm Food and drinks industry / yhteensä: 64
viite: 15 / 64
| Tekijä: | Raithel, H. |
| Otsikko: | Den Riegel knacken |
| Lehti: | Manager Magazin
1992 : APR, VOL. 22:4, p.224-233 |
| Asiasana: | MARKETING PRODUCTION FOOD AND DRINKS INDUSTRY |
| Kieli: | ger |
| Tiivistelmä: | The sweets concern Mars is forced to make a trend correction because of the concurrence. The new means is a conscious employment of sport sponsoring , this is to balance the deficit and to motivate the making of a new circle of consumers. |
SCIMA