haku: @indexterm Catering industry / yhteensä: 64
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| Tekijä: | |
| Otsikko: | Microwave cookware. (!Kitchen utensils) |
| Lehti: | Market Research Great Britain
1987 : SEP, VOL. 26, p. 1-6 |
| Asiasana: | CATERING INDUSTRY MARKET RESEARCH UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: | A report is presented about the UK market for microwave cookware. Growth in sales of microwave ovens is slowing. New development trends on the market are outlined. Data are presented about sales and household penetration. The market is segmented and the most important sectors are analyzed. A general consumer profile is drawn. Brands and manufacturers are listed. At present the market is saturated with products between which consumers find it difficult to differentiate. Strategies of the market leaders are outlined. Statistics are presented about market shares. Retail distribution channels are described. A future outlook is summarized. The market in the long term is expected to remain relatively static. |
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