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| Tekijä: | Mohn, N. C. |
| Otsikko: | How to present marketing research results effectively. (!Presentations) |
| Lehti: | Marketing and Research Today
1989 : MAY, VOL. 17:2, p. 115-122 |
| Asiasana: | MARKETING RESEARCH REPORT WRITING RESEARCH ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: | Second-rate presentations often spoil first-rate research. Guidelines are offered for the effective presentation of marketing research results. The specific problems arising from five different presentation situations are discussed. Five presentation types described are: the briefing, the proposal, the presentation of complicated research material to a non-technical audience, the presentation of technical paper at a professional conference, and the team presentation. |
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