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| Tekijä: | Rhea, M. Massey, T. |
| Otsikko: | Human Resource Issues in the Sales Promotion Industry |
| Lehti: | Journal of Advertising Research
1990 : OCT/NOV, VOL.30, p.26-34 |
| Asiasana: | MANAGEMENT SELECTION RECRUITMENT MANAGEMENT TRAINING |
| Kieli: | eng |
| Tiivistelmä: | Increasing employment needs of sales promotion industry have produced a very competitive marketplace for talented professionals where demand for qualified applicants considerably exceeds supply. Two surveys were conducted on sales promotion educational and employment issues.The surveys collected information on internship programmes, employment qualifications, entry-level positions, and career paths. |
SCIMA