haku: @indexterm RESEARCH ANALYSIS / yhteensä: 64
viite: 26 / 64
| Tekijä: | Bowles, T. |
| Otsikko: | Issue facing the UK research industry |
| Lehti: | Journal of the Market Research Society
1991 : APR, VOL. 33:2, p. 71-81 |
| Asiasana: | MARKET RESEARCH RESEARCH UNITED KINGDOM RESEARCH ANALYSIS INVESTMENT RISK |
| Kieli: | eng |
| Tiivistelmä: | The average annual growth of market research through the decade of the 80s presented, concentration of ownership in the same period is examined, and characteristics of the upward mobile companies are summarized. The relationship between profit, research quality and investment is analysed. Investment in research is considered to be now risky. Market research databases, depending heavily upon the application of expensive technology, show limited returns. Personal relations with clients take on a great significance. The tension between the need to remain competitive and the cost of employing star executives has driven the industry towards packaged and branded research designs. Issues facing the research industry in the 1990s are discussed. |
SCIMA