haku: @indexterm international marketing / yhteensä: 640
viite: 66 / 640
| Tekijä: | Judd, V.C. Tims, B.J. |
| Otsikko: | U.S. government electronic data sources for global marketing decisions: an evaluating and classroom application |
| Lehti: | Journal of Teaching in International Business
2000 : VOL. 12:1, p. 41-60 |
| Asiasana: | GOVERNMENT INTERNATIONAL MARKETING USA |
| Vapaa asiasana: | ELECTRONIC DATA SOURCES |
| Kieli: | eng |
| Tiivistelmä: | This paper evaluates the usefulness of four of the government's most important electronic sources of global marketing information. It will serve to guide students as future marketers and faculty mambers as to what is the most appropriate and likely source according to their specific information needs. The paper also describes a workshop using these sources which can be incorporated into a marketing course. |
SCIMA