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| Tekijä: | Papadopoulos, N. Chen, H. Thomas, D.R. |
| Otsikko: | Toward a tradeoff model for international market selection |
| Lehti: | International Business Review
2002 : APR. VOL. 11:2, p. 165-192 |
| Asiasana: | INTERNATIONAL MARKETING MARKET SEGMENTATION MODELS |
| Vapaa asiasana: | MARKET SELECTION |
| Kieli: | eng |
| Tiivistelmä: | The literature on International Market Selection (IMS) contains many proposed models which make significant contributions but do not effectively address the IMS problem. A new tradeoff model is proposed that uses two key constructs, demand potential and trade barriers, as well as firm strategy as a contigency construct. |
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