haku: @indexterm international marketing / yhteensä: 640
viite: 45 / 640
Tekijä: | Davis, T.R.V. Young, R.B. |
Otsikko: | International marketing research: a management briefing |
Lehti: | Business Horizons
2002 : MAR-APR, VOL. 45:2, p. 31-38 |
Asiasana: | INTERNATIONAL MARKETING MARKETING RESEARCH METHODOLOGY |
Kieli: | eng |
Tiivistelmä: | Many firms expand globally with little marketing research. But noteworthy business failures have occurred that could have been prevented with a minimal amount of study. Products and marketing usually need to be adapted overseas. The same is true for marketing research methods. |
SCIMA