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Tekijä:Rose, G. M.
Dalakas, V.
Kropp, F.
Otsikko:A five-nation study of developmental timetables, reciprocal communication and consumer socialization
Lehti:Journal of Business Research
2002 : NOV, VOL. 55:11, p. 943-949
Asiasana:Consumer behaviour
Cross-cultural studies
International marketing
Communication
Country comparisons
Kieli:eng
Tiivistelmä:The suthors examine cross-national differences in parental age expectations, consumer socialization and the relationship between these variables and reciprocal parent-child communication. Parents from the United States held earlier developmental timetables than Australian, Japanese, Greek and Indian parents. Reciprocal, concept-oriented family communication was related to early developmental timetables, parental control of children's television viewing and the frequently that parents shop with their children.
SCIMA tietueen numero: 239494
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