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| Tekijä: | Trimeche, M. |
| Otsikko: | The Arab Market in Transition: International Marketing Insights |
| Lehti: | Journal of International Selling and Sales Management
2002 : VOL. 8:2, p. 77-88 |
| Asiasana: | INTERNATIONAL MARKETING MARKETING EXPORTING DEVELOPING COUNTRIES ARAB STATES |
| Kieli: | eng |
| Tiivistelmä: | Whilst the Arab economies have undergone through considerable changes embracing all the aspect of the marketing environment, most of the studies treating international marketing and exporting to the Arab market are becoming outdated and thus losing significance. The present article therefore attempts to shed light on the different facets of change witnessed in the Arab market and investigates their potential implications on the foreign firm's business activities in the region. It provide accordingly an actualization of the major trends that should be taken into consideration by exporting firms willing to operate in this particular market. |
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