haku: @indexterm international marketing / yhteensä: 640
viite: 36 / 640
| Tekijä: | Rosenbloom, B. Larsen, T. |
| Otsikko: | Communication in international business-to-business marketing channels. Does culture matter? |
| Lehti: | Industrial Marketing Management
2003 : MAY, VOL 32:4, p. 309-315 |
| Asiasana: | BUSINESS-TO-BUSINESS INTERNATIONAL MARKETING MARKETING CHANNELS CULTURE |
| Kieli: | eng |
| Tiivistelmä: | This article examines does cultural variations influence channel communications, and if they do, how they effect. Article also examines international business-to-business marketing channels and comprises them to channel members which represent different culture. |
SCIMA