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| Tekijä: | Whitelock, J. Jobber, D. |
| Otsikko: | An evaluation of external factors in the decision of UK industrial firms to enter a new non-domestic market: an exploratory study |
| Lehti: | European Journal of Marketing
2004 : VOL. 38:11-12, p. 1437-1455 |
| Asiasana: | Factor analysis Decision making International marketing Market entry Strategic planning |
| Kieli: | eng |
| Tiivistelmä: | This study of key decision makers in a sample of large international companies explores the non-domestic market entry decision. An analysis of which variables discriminated between the decision to enter and not to enter a new non-domestic market demostrated that geocultural/political similarity, developed economy, attractive market, good market information and governmental attitude significantly affected the decision. |
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