haku: @journal_id 577 / yhteensä: 643
viite: 9 / 643
| Tekijä: | Choi, J. P. |
| Otsikko: | Bandling new products with old to signal quality, with application to the sequencing of new products |
| Lehti: | International Journal of Industrial Organization
2003 : OCT, VOL. 21:8, p. 1179-1200 |
| Asiasana: | New products Information |
| Vapaa asiasana: | Timing of product introductions |
| Kieli: | eng |
| Tiivistelmä: | Leveraging reputation in one market into another has implications for the timing of new product introductions. Bundling motivated by informational leverage enhances efficiency by increasing consumer's access to costly information. |
SCIMA