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Tekijä: | Erdogan, B.Z. |
Otsikko: | Reasons for using celebrity endorsers |
Lehti: | Admap
2005 : VOL. 40:3, p. 38-40 |
Asiasana: | Advertising Marketing research |
Vapaa asiasana: | Celebrity endorsement |
Kieli: | eng |
Tiivistelmä: | The article explains the results of a survey of practitioners that reveals the true value of celebrity endorsement. It also gives insight to what advertisement agencies think about celebrity endorsements. |
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