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Tekijä: | McConochie, R. |
Otsikko: | The difficult balance of media measurement |
Lehti: | Admap
2005 : VOL. 40:4, p. 24-27 |
Asiasana: | Marketing research Measurement Media research |
Kieli: | eng |
Tiivistelmä: | The article describes how a project called Apollo can revolutionise media measurement. It looks at the measurement from all the different angles: from consumer, media and buying perspective. |
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