haku: @indexterm marketing research / yhteensä: 648
viite: 58 / 648
| Tekijä: | |
| Otsikko: | Reshaping research |
| Lehti: | Admap
2004 : VOL. 39:9, p. 139 |
| Asiasana: | Future Marketing research Qualitative research |
| Kieli: | eng |
| Tiivistelmä: | The article is a pretext for a series of articles concerning marketing research and its future. It deals with issues like online research, evolution in qualitative research, pre-testing and multimedia audience measurement. The carrying thought is that the emphasis of research programmes changes, and techniques and methodologies evolve. |
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