haku: @indexterm marketing research / yhteensä: 648
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| Tekijä: | Retzer, J. |
| Otsikko: | The century of Bayes |
| Lehti: | International Journal of Market Research
2006 : VOL. 48:1, p.49-60 |
| Asiasana: | marketing research |
| Vapaa asiasana: | Bayesian analysis |
| Kieli: | eng |
| Tiivistelmä: | This paper focuses on what is Bayesian analysis and why it should be used. Furthermore, selected applications of Bayesian analyses are briefly reviewed. |
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