haku: @indexterm marketing research / yhteensä: 648
viite: 35 / 648
Tekijä: | Grimes, A. |
Otsikko: | Are we listening and learning? Understanding the nature of hemispherical lateralisation and its application to marketing |
Lehti: | International Journal of Market Research
2006 : VOL. 48:4, p.439-458 |
Asiasana: | marketing research |
Kieli: | eng |
Tiivistelmä: | This paper aims at critically examining the basis on which marketing research has sought to apply a specific area of neuropsychological understanding: the hemispheric lateralisation of brain function. For this purpose, scientific research in this area is reviewed and the application of this work to marketing is critically evaluated. |
SCIMA