haku: @indexterm industrial design / yhteensä: 65
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| Tekijä: | Li, Shaohe Chen, Chengxing |
| Otsikko: | Industrial design: door to market (original in Chinese) |
| Lehti: | Economy and Information (c)
1998 : 9, p.16-22 |
| Asiasana: | INDUSTRIAL DESIGN |
| Kieli: | chn |
| Tiivistelmä: | In China, some companies of a certain large scale have recognized the fact that industrial design may create added value and increase their input. Haire Group has set up its own Division of Design, R & D. But, more companies address only the product performance, service life and inherent quality with little emphasis on industrial design of integration and renovation and little consideration of the demand of a specific market. Experts advice to set up the design development center that is directly under the president and has the market development taking the lead, introduce design management system, establish a comprehensive design system covering market survey, design development and marketing planning. |
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