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| Tekijä: | Bronner, F. |
| Otsikko: | Family decision-making and advertising |
| Lehti: | Admap
2004 : MAY, VOL. 39:5 (450), p. 15-18 |
| Asiasana: | advertising decision making families family expenditure |
| Kieli: | eng |
| Tiivistelmä: | Democracy in families grows quickly. Hence, there is a move from individual to joint decision, which has serious implications for advertising. This article explores, how advertising must take account of how families make decisions and ten ways to sway their choices are explored. |
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