haku: @indexterm DISABLEMENT / yhteensä: 65
viite: 10 / 65
| Tekijä: | Friedman, H. H. Lopez-Pumajero, T. Friedman, L. W. |
| Otsikko: | Frontiers in multicultural marketing: the disabilities market |
| Lehti: | Journal of international marketing and marketing research
2005 : FEB, VOL 32:1, p 25-40 |
| Asiasana: | advertising disablement product development |
| Kieli: | eng |
| Tiivistelmä: | This article discusses the importance of the worldwide disabled market as a potential marketing opportunities. The authors argue that it is crucial for corporations to make their products disabled-friendly and run advertisement taht show the disabled using products, and create new products for this growing market. |
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