haku: @indexterm video industry / yhteensä: 65
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| Tekijä: | |
| Otsikko: | Video cameras in Italy. |
| Lehti: | Market Research Europe
1987 : DEC, VOL. 19, p. 27-31 |
| Asiasana: | VIDEO INDUSTRY ITALY |
| Kieli: | eng |
| Tiivistelmä: | A report is presented of the Italian market for all kinds of video cameras. The present situation of the market is summarized. Market size is estimated. Data are presented about volume and value sales. Imports and exports are compared. All ücamcorders are of Japanese production and only four manufacturers are of importance. Video cameras are expected to survive as a very limited market. The market is segmented and market sectors are described. Usership and purchasing patterns are outlined. A general customer profile is drawn. Advertisement strategies are highlighted. The most important brands and manufacturers are listed. Sales are forecasted and a short future outlook is summarized. |
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