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| Tekijä: | |
| Otsikko: | Video cameras in France. |
| Lehti: | Market Research Europe
1988 : AUG, VOL. 20, p. 31-37 |
| Asiasana: | VIDEO INDUSTRY FRANCE |
| Kieli: | eng |
| Tiivistelmä: | A report is presented about the French market for video cameras. The focus is on the recently-dominant camera-recorders. Main market trends are outlined, market size is estimated. Volume and value sales are published. Market sectors are identified. Market penetration is examined. Statistics are presented about the video camera parc and household penetration. Brands and manufacturers are listed, market shares are compared. Sony is the clear leader. Advertising and promotion expenditures are analysed. The most important retail outlets are evaluated. A future outlook is summarized, sales are projected to 1992. Market growth is expected. Factors influencing the demand are highlighted. |
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