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| Tekijä: | Twede, D. |
| Otsikko: | Uneeda biscuit: The first consumer package ? |
| Lehti: | Journal of Macromarketing
1997 : FALL, VOL. 17:2, p. 82-88 |
| Asiasana: | USA HISTORY PACKAGING INDUSTRY BISCUITS INDUSTRY CONSUMERS |
| Kieli: | eng |
| Tiivistelmä: | The article describes the development of the Uneeda Biscuit package, created in 1899, and the claim that it was the first consumer package. The package represents an important change in the way products were sold. The technical and marketing innovation of this package demonstrates a major cultural shift to packaged consumer goods and shelf-stable food. The package was a necessary component in the self-service national distribution retail era that was to follow. |
SCIMA