haku: @indexterm Demand / yhteensä: 650
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| Tekijä: | Chen, F. |
| Otsikko: | Market Segmentation, Advanced Demand Information, and Supply Chain Performance |
| Lehti: | Manufacturing & service operations management
2001 : WINTER, VOL. 3:1, p. 53-67 |
| Asiasana: | MARKET SEGMENTATION DEMAND SUPPLY CHAIN MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | A monopolist sells a single product to a market where the customers may be enticed to accept a delay as to when their orders are shipped. The enticement is a discounted price for the product. The market consists of several segments with different degrees of aversion to delays. The firm offers a price schedule under which the customers each self-select the price they pay and when their orders are to be shipped. When a customer agrees to wait, the firm gains advanced demand information that can be used to reduce its supply chain costs. This article shows how an optimal pricing- replenishment strategy that balances the costs due to discounted prices and the benefits due to advanced demand information can be determined. |
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