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| Tekijä: | Cornelissen, J. P. |
| Otsikko: | Change, continuity and progress : the concept of integrated marketing communications and marketing communications practice |
| Lehti: | Journal of Strategic Marketing
2003 : VOL. 11:4, p. 217-234 |
| Asiasana: | COMMUNICATION HISTORY MARKETING |
| Kieli: | eng |
| Tiivistelmä: | This article examines integrated marketing communications (IMC). Because only little is known about the personification of IMC, the article reviews the extent literature with the meaning of drawing out, can IMC be seen as a valid theory of contemporary marketing communications management. |
SCIMA