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| Tekijä: | Demspter, A. |
| Otsikko: | Managing uncertainty in creative industries: lessons from Jerry Springer the Opera |
| Lehti: | Creativity and innovation management
2006 : SEP, VOL. 15:3, p. 224-233 |
| Asiasana: | creativity demand theatre industry uncertainty |
| Kieli: | eng |
| Tiivistelmä: | This paper examines the influence of uncertainty on entrepreneurial performance in the UK theatre industry. The author identifies and evaluates the major determinants of demand uncertainty - audience composition, critical acclaim and media coverage - whose management is key to entrepreneurial success. A case study of the productin Jerry Springer the Opera, analyses the evolution these three distinct sources of uncertainty and illustrates that they should not be treated in isolation since they interact in complex ways which change with time. |
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