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Tekijä: | Harrison, J. S. |
Otsikko: | Strategic analysis for the hospitality industry |
Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2003 : VOL. 44:2, p. 139-152 |
Asiasana: | Strategic planning Corporate planning Tourist industry Hotel and catering industry Travel |
Kieli: | eng |
Tiivistelmä: | Hospitality executives must analyze both external factors and internal resources to develop a strategic plan. |
SCIMA