haku: @indexterm TRAVEL / yhteensä: 652
viite: 163 / 652
| Tekijä: | Petrick, J. F. |
| Otsikko: | Segmenting cruise passengers with price sensitivity |
| Lehti: | Tourism Management
2005 : OCT, VOL 26:5, 753-762 |
| Asiasana: | prices travel |
| Kieli: | eng |
| Tiivistelmä: | The objective of this study was to segment cruise passengers based on their price sensitivity and thus find out desirability of price-sensitive markets. Findings show that passengers who are less price sensitive spend more money, while more price sensitive passengers evaluate more positively their experiences. |
SCIMA