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| Tekijä: | Prentice, R. |
| Otsikko: | Evocation and experiental seduction: updating choice-sets modelling |
| Lehti: | Tourism Management
2006 : DEC, VOL. 27:6, p. 1153-1170 |
| Asiasana: | decision making Scandinavia travel |
| Kieli: | eng |
| Tiivistelmä: | This article operationalises discourses on affects-as-information in terms of destination imagining and choosing. Evoked sets are conceptualised not just as destinations, but as destinations in terms of imagery, knowledge and familiarity; forming Unusual Selling Points (USPs) or their standardised equivalent, Standardised Selling Points (SSPs). USPs amd SSPs are each in turm categorised threefold, as utility, experiental and symbolic selling points. This conceptualisation of decision making is illustrated in terms of British consumers' evocations of Scandinavia and their propensity to visit Scandinavian countries. |
SCIMA