haku: @indexterm TRAVEL / yhteensä: 652
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| Tekijä: | Litvin, S.W. |
| Otsikko: | Marketing visitor attractions: a segmentation study |
| Lehti: | International Journal of Tourism Research
2007 : JAN/FEB, VOL. 9:1, p. 9-19 |
| Asiasana: | marketing travel tourism |
| Kieli: | eng |
| Tiivistelmä: | This study revisits issues related to the travel behaviours of first time vs. repeat visitors (hereafter as: r-vst./r-vsts.) to a destination, focusing especially on the impact that the r-vst. segment has on the paid-attraction sector. Healthy attractions (as: attrs.) are critically important to the success of a destination, but attrs. have difficulty drawing guests in a repeat visitors-dominated market. |
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