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Tekijä: | Lovelock, C. |
Otsikko: | Seeking Synergy in Service Operations: Seven Things Marketers Need to Know about Service Operations |
Lehti: | European Management Journal
1992 : MAR, VOL. 10:1, p. 22-29 |
Asiasana: | MARKETING MANAGEMENT SERVICE INDUSTRIES SERVICE MANAGEMENT OPERATIONS MANAGEMENT |
Kieli: | eng |
Tiivistelmä: |
SCIMA