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| Tekijä: | Rapaczynski, W. |
| Otsikko: | Developing technology with a human face |
| Lehti: | Research Technology Management
1992 : MAY-JUN, VOL. 35:3, p. 34-37 |
| Asiasana: | TECHNOLOGY DEVELOPMENT R&D SERVICE INDUSTRIES |
| Kieli: | eng |
| Tiivistelmä: | Every time customers use an electronic application, either directly or with a staff member, they have a "conversation with a blank". At Citibank, it works to provide each such encounter with a human-like texture. This is accomplished through an iterative R&D process; what we learn from listening to and watching consumers during research is integrated into subsequent development phases. Our relentless consumer focus helps us to create effective interactive applications; and when we do our job well, all parties benefit. |
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